Newspapers: Daily Mirror - Representation and Industry

December 15, 2020

DAILY MIRROR CASE STUDY- REPRESENTATIONS AND INDUSTRIES

 Representation

1) What political party does the Daily Mirror support?

labour party

2) How does the Daily Mirror usually represent rich and powerful people?

as higher up in society and always in the spotlight, they are focused in on because of their status the Daily Mirror is a tabloid newspaper and tries to create tension between the Royals to pull in audiences interest. 

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

celebrities are presented as glamorized, Daily Mirror features soft news, which includes celebrities, their lives and gossip. the 'new bond stars are revealed' story features well known faces among the film industry and the James Bond movies are known in every house-hold so this broadens their target audience and can potentially rake in more income as this story will attract to more people compared to if it was The Royals story. 

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

an element of gossip is introduced to build tension and reinforces the gossip element of a tabloid newspaper. Kate is seen as a positive peacemaker between the brothers as she reunites them. they are presented as following stereotypical British customs as they drink tea. 

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

because if they are presented as a normal family it makes them more relatable and this will appeal to a bigger audiences 

Industries

1) What company owns the Daily Mirror?

The Daily Mirror is owned by Reach, which used to be called Trinity Mirror.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020. Recent falls have been due to the rise NDM and the popularity of it among young people. all news can be accessed on your phone at your own demand. 

3) Why has the newspaper industry struggled in the last 20 years?

 Recent falls have been due to the rise NDM and the popularity of it among young people. all news can be accessed on your phone at your own demand. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

they have created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed. they have created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles and they have create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy: has it happened recently?

Familiarity: is it culturally close to us in Britain?

Amplitude: is it a big event or one which involves large numbers of people?

Frequency: does the event happen fairly regularly?

Unambiguity: is it clear and definite?