Daily mirror case study

 Language

1) Write the definition of the following key language for newspaper front pages:

Masthead:the title of block of the news paper
Pug:something to catch the readers eye
Splash Head:the lead story 
Slogan:sums up the ethos of newspaper
Dateline:the date the newspaper was published
Kicker:story at the top of the paper to draw interest in content 
Byline:the author of standfirst article 
Standfirst: introductory paragraph usually in bold 

2) How much does a copy of the Daily Mirror cost?
80p
3) What are the main stories on the CSP edition of the Daily Mirror (see above)?
Prince Harry and Kate Middleton, Measles Epidemic Fear and No MMR jab no school 
4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?
because tabloid newspaper features soft news and are mainstream which applies to their working middle class target audience 
5) What is the balance on the Daily Mirror front page between images, headlines and text?

as the newspaper is a tabloid it features many images and not as much writing text this is to appeal their working middle class target audience

Audience

1) What is the target audience for the Daily Mirror?
working/middle classc people who are left wing and support the labour party 

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
because it mentions stories about schools and epidemics  which anyone can relate to and interest in them , from any class or background,this is why daily mirror is  mainstream.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

blumer amd katz uses gratification theory states 

4) Why are print newspapers generally read by older audiences?
 old audiences are not used to ndm
5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

the element is aimed at gossip and the reader of daily mirror are concerned about the problems the brothers are facing. The use of the central image of  Kate Middleton and Prince Harry suggests that Kate is the hero is this article as she saves the brothers from breaking their bond.