Radio 1 Launch CSP
Historical, Social and Cultural Context
1) What radio stations were offered by the BBC before 1967?
The radio stations that were offered by the BBC before 1967 were known as BBC Radio Home, BBC Radio Light and BBC Third.
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
BBC Radio Home was reorganised into Radio 4, BBC Radio Light was reorganised into Radio 1 and Radio 2 and BBC Third was replaced by Radio 3. The new stations that launched were Commercial Radio in 1973 as well as Radio 1.
3) What was pirate radio and why was it popular?
Pirate radio was a set of radio stations where music could be presented to young people with a less formal presentation style and it was popular because they released 'pop' music, which was quite popular at the time and so pirate radio was launched.
4) Why did pirate radio stop broadcasting in 1967?
Pirate radio stopped broadcasting in 1967 because the Marine Broadcasting Offences Act officially outlawed pirate radio stations as Government stopped the broadcast of these radio stations by closing off the legal loophole that allowed them.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
BBC attracted young audiences to Radio 1 by trying to copy pirate radio's style but once pirate radio stations were shut down, the audience had to go to Radio 1 to listen to popular music.
6) What was 'needle time' and why was it a problem for BBC Radio?
Needle time was when the amount of recorded music being played was restricted as it would mean that people would no longer buy records. This was a problem for BBC Radio because they played mainly recorded music and they were limited to playing only 5 hours of music per day.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
BBC Radio 1 offered different content to previous BBC radio stations through employing the pirate radio station broadcasters and developed better content.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
The first presenter for BBC Radio 1 was Tony Blackburn and these new Radio 1 DJs caused upset initially at the traditional BBC because they presented their music in a more formal style than pirate broadcasters and this upset young audiences.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
Tony Blackburn had a cheery style of presenting broadcasts, how previous pirate DJs would present their broadcasts and his initial target audience was aimed at young people therefore this would have kept young listeners interested.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
Tony Blackburn borrowed pirate radio's style and not keeping the more formal style, which made it very different to previous BBC radio content.
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
The target audience for BBC Radio 1 in 1967 was ranging from ages 15-29.
2) Why did Radio 1 initially struggle to attract young listeners?
Radio 1 initially struggled to attract young listeners as it wasnt seen as 'cool' by them, they struggled financially and they didn't effectively copy pirate radio's style since they were broadcasting simultaneously with Radio 2.
3) What audience pleasures did Radio 1 offer listeners in 1967?
Radio 1 offered diversion for listeners in 1967 as music is a way of entering a different world; being entertained away from your normal life.
4) How is the BBC funded?
The BBC is funded through the payment of people to a suitable amount of content that they need; BBC are funded £154.50.
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
The preferred reading of BBC Radio 1 in 1967 would have been that Tony Blackburn has a wonderful way of enticing the audience through his cheery style combined with pirate radio's likeable style. Radio 1 is better than the previous pirate radios as there is a much wider variety of music and it would be better to listen to Radio 1 24/7 rather than only 5 hours per day as I prefer not to buy records.
The oppositional reading of BBC Radio 1 in 1967 would be that it is a waste as not many people are interested in BBC Radio 1 and the more formal style is unattractive to audiences; their music isn't my style and Radio 2 is much better than Radio 1 so why can't Radio 1 be combined with Radio 2 instead of broadcasting simultaneously.
1) What radio stations were offered by the BBC before 1967?
The radio stations that were offered by the BBC before 1967 were known as BBC Radio Home, BBC Radio Light and BBC Third.
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
BBC Radio Home was reorganised into Radio 4, BBC Radio Light was reorganised into Radio 1 and Radio 2 and BBC Third was replaced by Radio 3. The new stations that launched were Commercial Radio in 1973 as well as Radio 1.
3) What was pirate radio and why was it popular?
Pirate radio was a set of radio stations where music could be presented to young people with a less formal presentation style and it was popular because they released 'pop' music, which was quite popular at the time and so pirate radio was launched.
4) Why did pirate radio stop broadcasting in 1967?
Pirate radio stopped broadcasting in 1967 because the Marine Broadcasting Offences Act officially outlawed pirate radio stations as Government stopped the broadcast of these radio stations by closing off the legal loophole that allowed them.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
BBC attracted young audiences to Radio 1 by trying to copy pirate radio's style but once pirate radio stations were shut down, the audience had to go to Radio 1 to listen to popular music.
6) What was 'needle time' and why was it a problem for BBC Radio?
Needle time was when the amount of recorded music being played was restricted as it would mean that people would no longer buy records. This was a problem for BBC Radio because they played mainly recorded music and they were limited to playing only 5 hours of music per day.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?
BBC Radio 1 offered different content to previous BBC radio stations through employing the pirate radio station broadcasters and developed better content.
8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
The first presenter for BBC Radio 1 was Tony Blackburn and these new Radio 1 DJs caused upset initially at the traditional BBC because they presented their music in a more formal style than pirate broadcasters and this upset young audiences.
9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
Tony Blackburn had a cheery style of presenting broadcasts, how previous pirate DJs would present their broadcasts and his initial target audience was aimed at young people therefore this would have kept young listeners interested.
10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?
Tony Blackburn borrowed pirate radio's style and not keeping the more formal style, which made it very different to previous BBC radio content.
Audience and industry
1) What was the target audience for BBC Radio 1 in 1967?
The target audience for BBC Radio 1 in 1967 was ranging from ages 15-29.
2) Why did Radio 1 initially struggle to attract young listeners?
Radio 1 initially struggled to attract young listeners as it wasnt seen as 'cool' by them, they struggled financially and they didn't effectively copy pirate radio's style since they were broadcasting simultaneously with Radio 2.
3) What audience pleasures did Radio 1 offer listeners in 1967?
Radio 1 offered diversion for listeners in 1967 as music is a way of entering a different world; being entertained away from your normal life.
4) How is the BBC funded?
The BBC is funded through the payment of people to a suitable amount of content that they need; BBC are funded £154.50.
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
The preferred reading of BBC Radio 1 in 1967 would have been that Tony Blackburn has a wonderful way of enticing the audience through his cheery style combined with pirate radio's likeable style. Radio 1 is better than the previous pirate radios as there is a much wider variety of music and it would be better to listen to Radio 1 24/7 rather than only 5 hours per day as I prefer not to buy records.
The oppositional reading of BBC Radio 1 in 1967 would be that it is a waste as not many people are interested in BBC Radio 1 and the more formal style is unattractive to audiences; their music isn't my style and Radio 2 is much better than Radio 1 so why can't Radio 1 be combined with Radio 2 instead of broadcasting simultaneously.
Comments
Post a Comment