advertising and marketing assessment

1) What does intertextuality refer to in Media Studies? [2 marks]

intertextuality is where one media product makes reference to other media products to interest and engage the audience. for example a food brand referencing an old movie in a advert.

2) Explain how the OMO advertisement reflects the social and historical context of its time. [6 marks]

the OMO advertisement was during the period between 1950-60s during this time there was a lot of sexism and stereotypes. the adverts discusses the stereotype , it shows that all women do is clean, cook, look after the house, look beautiful and care for their mans needs, the adverts backed these ideas and made them into something which seemed normal at the time. This shows the growth of the society as now the rights are more equal. in society things have changed now women and men have more equal rights women now have their right to say their opinion on the stereotypes. 

3) How do advertisements reinforce and challenge stereotypes in the media?

Answer with reference to the NHS Blood and Transplant online advertising campaign Represent. [12 marks]

advertisement challenges certain stereotypes because they want audiences to help out with something like in the advert they ask black and asian people to give blood as its less likely for someone from that community to give blood so they want them "represent" their community and help the nhs and challenge the stereotype that people from that community dont give blood.Also in the advert they have used people from black and asian community to reinforce what the advert "represent" , represents people communities. furthermore it shows that everyone should be treated equally. By donating blood means savings lives therefore, whatever colour or race, everyone should be donating blood to the people in need.Also the advert "represent" shows a famous , powerful and beautiful women this suggests that famous people try to encourage people from different communities to help out and challenge the stereotype.