OMO advert
1) What year was the advert produced?
1955
2) How were women represented in most adverts in the 1950s?women are represented in a stereotypical way , as they were looking after the house , cleaning and being the perfect house wife
3) How does the heading message ('OMO makes whites bright') and typography promote the product
the heading is verbal, and the colour white suggests how clean it
4) alyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?the non verbal red lipstick links to beauty love and to the brand identity , they also made her wear makeup to make her look attractive while shes doing housework even though she doesn't have to look attractive to do these things, this links to how they expect the women to look whilst doing housework, the women smiling in the picture shows that shes happy to do the jobs of the house.
5) Why is a picture of the product added to the bottom right of the advert?the image of the product is non verbal recognisable to the target audience
6) What are the connotations of the chosen colours in this advert?the colour catches eye of the target audience it links back to the back the same colours have been used in the product
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples
its the conversation between the mother and the child disusing the product , this reinforces the materiel stereotype
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes
the advert stereotypes women , it shows that all women do is clean , cook, look after the house, look beautiful and care for the mans needs
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
the preferred reading that the producers in 1955 wanted the audience think is that the product will make your clothes cleaner than ever and that its made for women10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
they would think its sexist because nowadays rights are more equal than before
1955
2) How were women represented in most adverts in the 1950s?women are represented in a stereotypical way , as they were looking after the house , cleaning and being the perfect house wife
3) How does the heading message ('OMO makes whites bright') and typography promote the product
the heading is verbal, and the colour white suggests how clean it
4) alyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?the non verbal red lipstick links to beauty love and to the brand identity , they also made her wear makeup to make her look attractive while shes doing housework even though she doesn't have to look attractive to do these things, this links to how they expect the women to look whilst doing housework, the women smiling in the picture shows that shes happy to do the jobs of the house.
5) Why is a picture of the product added to the bottom right of the advert?the image of the product is non verbal recognisable to the target audience
6) What are the connotations of the chosen colours in this advert?the colour catches eye of the target audience it links back to the back the same colours have been used in the product
7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples
its the conversation between the mother and the child disusing the product , this reinforces the materiel stereotype
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes
the advert stereotypes women , it shows that all women do is clean , cook, look after the house, look beautiful and care for the mans needs
9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
the preferred reading that the producers in 1955 wanted the audience think is that the product will make your clothes cleaner than ever and that its made for women10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
they would think its sexist because nowadays rights are more equal than before
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