Tatler: case study blog tasks
Introduction - Tatler Media pack
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
they used richer vocabulary to attract the audience
2) Now go to page 4 of the Media Pack. Focus on the print magazine. List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
their target audience is 41+ , this is aimed at mainly females (73%) ,it is also aimed at the upper/ middle class , the average reader makes £261,572 a year and 70% live in south east England and London. the average tatler reader would be a female who makes a lot of money and lives in London
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
the tatler readers thinks fashion is important, the average for tatler readers to spend is around £million they mainly spend this on jewellery , watches etc.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
they used richer vocabulary to attract the audience
2) Now go to page 4 of the Media Pack. Focus on the print magazine. List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
their target audience is 41+ , this is aimed at mainly females (73%) ,it is also aimed at the upper/ middle class , the average reader makes £261,572 a year and 70% live in south east England and London. the average tatler reader would be a female who makes a lot of money and lives in London
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
the tatler readers thinks fashion is important, the average for tatler readers to spend is around £million they mainly spend this on jewellery , watches etc.
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
this suggests that they are trying to target a specific audience , this will have an effect on the audience because this links to how wealthy the readers are because the special editions are about: weddings, spas and jewellery
Media language
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
on the cover tatler they use serif and serif fonts
2) How do the cover lines appeal to the Tatler target audience?
they are bold and very visible
3) What are the connotations of the Tatler colour scheme on this particular front cover?
the colour scheme would attract the audience because of the bright colours
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
the costume attract the audience because of the upper class would like the central image because the girl looks what you would call "perfect"
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler?
the poorer side of society and lower/working classes because all topics mentioned link to wealth
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
tatler makes it look like people in Britain live a luxury rich life, this is definitely a magazine for the upper class as not many people in the lower classes can relate to the things list of things listed above.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
it can suggest the level of sexism because the women in the picture is presented as very feminine she is wearing makeup and is dresses in a very feminine way this links us back to the magazine the magazine is all about makeup jewellery which is very stereotypical
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
the typical front cover girl is a white women this is an issue as they look at women from different nationalities , they go with the typical posh rich women.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
she is a young white women who looks like shes in her early 20s. on the cover lines it says "most invited 2017" and it mentions who is at the top of everyone's party guests list and that links to the richer society and how they spend money on parties.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
the cover lines mention things like jewellery and partying which links to the upper classes and how their lives are luxurious
3) Are there any stereotypes being reinforced or subverted? How? Why?
one stereotype being reinforced is that females are linked to makeup and jewellery and fashion.
this is because the cover lines mention the new must have accessories and jewellery and in the cover image of the model shes wearing a lot of eye makeup and pearls
4) What would be the preferred and oppositional readings to this cover of Tatler?
the preferred reading is the producers presenting upper class British life as luxurious, deluxe and expensive. they suggest that upper class people are wealthy and are interested in fashion, jewellery and parties,which rich people are stereotypically linked to . the producers want the magazine to be presented as modern and relatable to the target audience.
the opposiotional reading is that it could deter people from buying it because they dont show any interest and they are unable to relate to it. the main target audience is upper class and that will make working class people feel excluded and this will lessen the chance of them buying it. also the cover image features a girl wearing makeup and this can offend people because it could possibly suggest women are feminine and they are girly.
the costume attract the audience because of the upper class would like the central image because the girl looks what you would call "perfect"
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler?
the poorer side of society and lower/working classes because all topics mentioned link to wealth
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
tatler makes it look like people in Britain live a luxury rich life, this is definitely a magazine for the upper class as not many people in the lower classes can relate to the things list of things listed above.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
it can suggest the level of sexism because the women in the picture is presented as very feminine she is wearing makeup and is dresses in a very feminine way this links us back to the magazine the magazine is all about makeup jewellery which is very stereotypical
4) Find three other front covers for Tatler. What issues or problems are regularly featured in Tatler?
the typical front cover girl is a white women this is an issue as they look at women from different nationalities , they go with the typical posh rich women.
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
she is a young white women who looks like shes in her early 20s. on the cover lines it says "most invited 2017" and it mentions who is at the top of everyone's party guests list and that links to the richer society and how they spend money on parties.
2) What do the cover lines suggest about the lifestyle of rich people in the UK?
the cover lines mention things like jewellery and partying which links to the upper classes and how their lives are luxurious
3) Are there any stereotypes being reinforced or subverted? How? Why?
one stereotype being reinforced is that females are linked to makeup and jewellery and fashion.
this is because the cover lines mention the new must have accessories and jewellery and in the cover image of the model shes wearing a lot of eye makeup and pearls
4) What would be the preferred and oppositional readings to this cover of Tatler?
the preferred reading is the producers presenting upper class British life as luxurious, deluxe and expensive. they suggest that upper class people are wealthy and are interested in fashion, jewellery and parties,which rich people are stereotypically linked to . the producers want the magazine to be presented as modern and relatable to the target audience.
the opposiotional reading is that it could deter people from buying it because they dont show any interest and they are unable to relate to it. the main target audience is upper class and that will make working class people feel excluded and this will lessen the chance of them buying it. also the cover image features a girl wearing makeup and this can offend people because it could possibly suggest women are feminine and they are girly.
Comments
Post a Comment