Arctic Monkeys - I Bet You Look Good On The Dancefloor
1) How do audiences generally watch music videos these days?
Audiences generally watch music videos these days through the streaming service, YouTube.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
The growth of digital technology and YouTube have created such opportunities for new music artists that they are able to promote their content by themselves and can converge with other media products.
3) What is P2P and why did it cause huge problems for the music industry?
P2P means Peer To Peer, which is technology that is used in a way where content and files can be shared across to other people. It caused huge problems for the music industry because it allowed copyrighted music to be used as well as illegal streaming services to be developed through which some people listened to music with.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?
I think the internet has given audiences more power over who becomes successful in the music industry because they are able to state their opinions and be taken into account in ways such as who listens to a particular music artist the most and they are able to bring more people into leading that particular artist to a successful point in their career through friends, family and online fanbases.
5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.
Fortnite has demonstrated the potential future for music videos and promotional opportunities for the music industry by Marshmello holding a live 10 minute concert within the game on a stage that looked quite realistic
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
The Arctic Monkeys first achieved success through their first single from their debut album "Whatever People Say I Am, That’s What I’m Not", that was released in 2005 and went straight to number 1 on the singles chart. They built up their fanbase on Myspace with a massive following and from then on, this encouraged people to talk about and share their music, which created a buzz about the band.
2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?
P2P file sharing was an unexpected aspect to Arctic Monkeys' early success because the band themselves didn't know about it nor did it get promoted when they did eventually find out but their music was still heard by the audience through P2P file sharing.
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?
The rise of Arctic Monkeys differs from how One Direction were formed and became famous because the Arctic Monkeys didn't get together from a record label but One Direction did and the Arctic Monkeys were already friends from before.
4) How has technological convergence changed the music industry?
Technological convergence has changed the way in which music videos are produced, consumed and shared as well as creating both challenges and opportunities for the music industry.
5) Has the internet been a positive or negative development for traditional record companies? Why?
The internet has been both a positive and negative development for traditional record companies because it means they can find a lot more people to add/include to their varying record labels but it also means that it will be difficult for them to do so as technological convergence gets in the way of what they are trying to achieve.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
The demographics of Arctic Monkeys are white, middle class and somewhat young. The psychographics would be Reformers and Explorers but since they were globally successful, their psychographic groups has reached Mainstreamers.
2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
The audience pleasures that are offered by the music video for I Bet You Look Good On The Dancefloor are diversion and personal identity.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
Throughout the video, the lyrics would particularly appeal to those fans who go out to pubs and go for drinking; the way the music video is presented as if from the late 20s would appeal to older Arctic Monkeys fans.
4) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?
Nostalgia is when one remembers a positive moment/memory from their past or they feel happy and it is a key audience pleasure for the Arctic Monkeys music video because it would remind older fans of the times when they used to drink and go to pubs since that's what the lyrics are about and fans would relate to the lyrics.
5) How are fans positioned to respond to the video? What does the artist want fans to take from their video?
The Arctic Monkeys want fans to have a good time by listening and watching their music video and reminiscing the joyous memories with friends and family; just to enjoy the video and push away the bad times, get lost in the music video ust like when they had fun times during whenever in their life.
Audiences generally watch music videos these days through the streaming service, YouTube.
2) What opportunities has the growth of digital technology and YouTube created for new music artists?
The growth of digital technology and YouTube have created such opportunities for new music artists that they are able to promote their content by themselves and can converge with other media products.
3) What is P2P and why did it cause huge problems for the music industry?
P2P means Peer To Peer, which is technology that is used in a way where content and files can be shared across to other people. It caused huge problems for the music industry because it allowed copyrighted music to be used as well as illegal streaming services to be developed through which some people listened to music with.
4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why?
I think the internet has given audiences more power over who becomes successful in the music industry because they are able to state their opinions and be taken into account in ways such as who listens to a particular music artist the most and they are able to bring more people into leading that particular artist to a successful point in their career through friends, family and online fanbases.
Fortnite has demonstrated the potential future for music videos and promotional opportunities for the music industry by Marshmello holding a live 10 minute concert within the game on a stage that looked quite realistic
Arctic Monkeys: Industry
1) How did the Arctic Monkeys first achieve success and build up their fanbase?
The Arctic Monkeys first achieved success through their first single from their debut album "Whatever People Say I Am, That’s What I’m Not", that was released in 2005 and went straight to number 1 on the singles chart. They built up their fanbase on Myspace with a massive following and from then on, this encouraged people to talk about and share their music, which created a buzz about the band.
P2P file sharing was an unexpected aspect to Arctic Monkeys' early success because the band themselves didn't know about it nor did it get promoted when they did eventually find out but their music was still heard by the audience through P2P file sharing.
The rise of Arctic Monkeys differs from how One Direction were formed and became famous because the Arctic Monkeys didn't get together from a record label but One Direction did and the Arctic Monkeys were already friends from before.
Technological convergence has changed the way in which music videos are produced, consumed and shared as well as creating both challenges and opportunities for the music industry.
5) Has the internet been a positive or negative development for traditional record companies? Why?
The internet has been both a positive and negative development for traditional record companies because it means they can find a lot more people to add/include to their varying record labels but it also means that it will be difficult for them to do so as technological convergence gets in the way of what they are trying to achieve.
Arctic Monkeys: Audience
1) What is the main Arctic Monkeys audience - demographics and psychographics?
The demographics of Arctic Monkeys are white, middle class and somewhat young. The psychographics would be Reformers and Explorers but since they were globally successful, their psychographic groups has reached Mainstreamers.
The audience pleasures that are offered by the music video for I Bet You Look Good On The Dancefloor are diversion and personal identity.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
Throughout the video, the lyrics would particularly appeal to those fans who go out to pubs and go for drinking; the way the music video is presented as if from the late 20s would appeal to older Arctic Monkeys fans.
Nostalgia is when one remembers a positive moment/memory from their past or they feel happy and it is a key audience pleasure for the Arctic Monkeys music video because it would remind older fans of the times when they used to drink and go to pubs since that's what the lyrics are about and fans would relate to the lyrics.
The Arctic Monkeys want fans to have a good time by listening and watching their music video and reminiscing the joyous memories with friends and family; just to enjoy the video and push away the bad times, get lost in the music video ust like when they had fun times during whenever in their life.
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